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Letter "A" » Advertising
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«It is the growth of advertising in this country which, more than any single element, has brought the American magazine to its present enviable position in points of literary, illustrative and mechanical excellence.»
Author: Edward Bok
| About:
Advertising,
Growth
| Keywords:
American Magazine, enviable, illustrative, literary, magazine
«I have always believed that writing advertisements is the second most profitable form of writing. The first, of course, is ransom notes...»
Author: Philip Dusenberry
| About:
Advertising,
Writing
| Keywords:
advertisements, believed, course, form, notes, noting, of course, profitable, ransom, ransomed, second, take note, The Second, writing
«It was the sort of house that glows with substance and savoir vivre in those advertisements for the best Scotch. It had wonderful bones.»
«I do not regard advertising as entertainment or an art form, but as a medium of information.»
«I know of a brewer who sells more of his beer to the people who never see his advertising than to the people who see it every week. Bad advertising can unsell a product.»
«I do not read advertisements - I would spend all my time wanting things»
Author: Franz Kafka
(Writer)
| About:
Advertising
| Keywords:
advertisements, All My, spend-all, wanting
«I wish all consumers were as gullible as advertising's biggest critics. Anyone who believes advertising is that powerful will believe almost anything.»
«It takes an ad to do that well.»
Author: Jef I. Richards
| About:
Advertising
«I have learned that you can't have good advertising without a good client, that you can't keep a good client without good advertising, and no client will ever buy better advertising than he understands or has an appetite for.»
Author: Leo Burnett
(Executive)
| About:
Advertising
| Keywords:
appetite, client, The Client, understands
«I avoid clients for whom advertising is only a marginal factor in their marketing mix. They have an awkward tendency to raid their advertising appropriations whenever they need cash for other purposes.»
Author: David Ogilvy
| About:
Advertising
| Keywords:
appropriation, appropriations, awkward, cash, clients, factor, factor in, marginal, marketing, mix, raid, raids, tendency
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