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Letter "A" » Advertising
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«Advertising practitioners are interpreters. But unlike foreign language interpreters, adpeople must constantly learn new languages. They must understand the language of each new product, and speak the language of each new target audience.»
Author: Jef I. Richards
| About:
Advertising,
Language
| Keywords:
audience, foreign, foreign language, foreign languages, interpreters, languages, practitioner, practitioners, target, unlike
«Any seeming deception in a statement is costly, not only in the expense of the advertising but in the detrimental effect produced upon the customer, who believes she has been misled.»
Author: John Wanamaker
(Founder, Merchant)
| About:
Advertising
| Keywords:
deception, detrimental, seeming
«Advertising says to people, 'Here's what we've got. Here's what it will do for you. Here's how to get it.'»
«Advertising research is one-half frustration, one-half exclamation point, and one-half question-mark. If this adds up to more than 100 percent, it proves that mathematics and research sometimes gives confusing results.»
Author: Michael P. Ryan
| About:
Advertising
| Keywords:
adds, confusing, exclamation, exclamation marks, exclamation point, One half
«American advertisers rely on 'essentially illogical' approaches to determine their advertising budgets.»
«Advertising moves people toward goods; merchandising moves goods toward people.»
Author: Morris Hite
| About:
Advertising
| Keywords:
advertised, advertises, advertising, goods, merchandising, moves
«Advertising men and politicians are dangerous if they are separated. Together they are diabolical.»
«Advertising people who ignore research are as dangerous as generals who ignore decodes of enemy signals.»
Author: David Ogilvy
| About:
Advertising
| Keywords:
advertising, decode, decodes, generals, ignore, research, researched, researches, researching, signaling, signals
«As with the Christian religion, the worst advertisement for Socialism is its adherents»
Author: George Orwell
(Essayist, Novelist)
| About:
Advertising
| Keywords:
adherent, adherents, advertisement, Bad Religion, Christian religion, socialism, The Christian
«Advertising mourishes the consuming power of men. It sets up before a man the goal of a better home, better clothing, better food for himself and his family. It spurs individual exertion and greater production.»
Author: Winston Churchill
(Author, Orator, Prime Minister)
| About:
Advertising
| Keywords:
clothing, consuming, exertion, production, sets, spurred, spurs, The Goal
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