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Letter "A" » Advertising
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«The illogical man is what advertising is after. This is why advertising is so anti-rational; this is why it aims at uprooting not only the rationality of man but his common sense.»
Author: Henryk Skolimowski
| About:
Advertising
| Keywords:
aims, illogical, rationality, uproot, uprooted, uprooting, uproots
«The list of sins committed by advertising is limited only by the creativity of its critics.»
«The Death of Advertising? I think that's in the book of Revelation. It's the day when people everywhere become satisfied with their weight, their hair, their skin, their wardrobe, and their aroma.»
Author: Jef I. Richards
| About:
Advertising
| Keywords:
aroma, Book of, Death of, hair, revelation, skin, the book, wardrobe, weight
«The Great Idea in advertising is far more than the sum of the recognition scores, the ratings and all the other superficial indicators of its success; it is in the realm of myth, to which measurements cannot apply.»
Author: Leo Bogart
| About:
Advertising,
Ideas,
Myths,
Success
| Keywords:
Great Idea, indicator, indicators, In the Realm, measurement, measurements, ratings, realm, scores, superficial
«The headline is the most important element of an ad. It must offer a promise to the reader of a believable benefit. And it must be phrased in a way to give it memory value.»
«The critic is the only independent source of information. The rest is advertising.»
«The force of the advertising word and image dwarfs the power of other literature in the 20th century.»
«The effect of power and publicity on all men is the aggravation of self, a sort of tumor that ends by killing the victim's sympathies»
Author: Henry Brooks Adams
| About:
Advertising,
Power,
Publicity
| Keywords:
aggravation, aggravations, publicity, tumor
«The greatest thing to be achieved in advertising, in my opinion, is believability, and nothing is more believable than the product itself.»
Author: Leo Burnett
(Executive)
| About:
Advertising
| Keywords:
achieved, advertised, advertises, advertising, believability, believable, opinion, product
«The first precept was never to accept a thing as true until I knew it as such without a single doubt.»
Author: Rene Descartes
(Mathematician, Philosopher, Scientist)
| About:
Advertising,
Doubt
| Keywords:
as such, precept
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