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Letter "H" » H. L. Mencken
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«H. L. Mencken once said that nobody ever went broke underestimating the taste of the American public. That is not true. I have come to believe that it pays to make all your layouts project a feeling of good taste, provided that you do it unobtrusively. An ugly layout suggests an ugly product. There are very few products which do not benefit from being given a first class ticket through life.»
Author: David Ogilvy
| Keywords:
class feeling, first class, Good taste, H. L. Mencken, layout, layouts, products, project, Project A, suggests, ticket, underestimating, unobtrusively
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