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Letter "S" » Steve Sternberg Quotes
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«[ABC and CBS] are just splitting a very limited audience, ... One will be cancelled and, even then, the other won't improve.»
Author: Steve Sternberg
«[NBC is] not doing any worse than we expected them to be, ... We expected them to be down. The surprise is how well ABC is doing.»
Author: Steve Sternberg
«Programming trends tend to run in cycles, as the networks program content that works until it becomes overly saturated.»
Author: Steve Sternberg
«ABC probably did as well or better than we expected. CBS and NBC were about what we expected would happen.»
Author: Steve Sternberg
«You can have all the buzz in the world, and all that is going to do is get viewers to episode one. Now a show is going to have to live and die on its own.»
Author: Steve Sternberg
«It's not that the broadcasters struck out. There was just so much reality that there were more flops than successes.»
Author: Steve Sternberg
«The success of Desperate Housewives does not mean people are looking for another soap opera, ... Good characters that they look forward to seeing week after week.»
Author: Steve Sternberg
«The networks need to get a handle on which shows are working [for the duration of the season] and which aren't.»
Author: Steve Sternberg
«'Desperate Housewives' was a surprise hit, ... If it holds up, if it's successful this year, certainly I think next year you'll see something else come on that tries to take advantage of it.»
Author: Steve Sternberg
«All the program development stuff they were showing us, it looked like they were trying to put on a number of shows [that mimicked 'Housewives'], ... But the pilots must not have been good. 'Desperate Housewives' is a lot harder type of show to duplicate.»
Author: Steve Sternberg
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