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Letter "R" » Rob Sabin Quotes
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«Apple really is a special case here.»
Author: Rob Sabin
«With most companies you'd look at this insanity and say they're creating havoc -- creating more SKUs for retailers, muddying up the market -- but this is franchise marketing. Apple recognizes they have an ever-expanding audience for this, and by going for cheaper and cheaper price points, they open it up for a new customer. I don't know anyone that doesn't have one [or] that doesn't want one.»
Author: Rob Sabin
«With most companies you'd look at this insanity and say they're creating havoc, creating more SKUs for retailers, muddying up the market. But this is franchise marketing: Apple recognizes they have an ever-expanding audience for this, and by going for cheaper and cheaper price points, they open it up for a new customer. I don't know anyone that doesn't have one, that doesn't want one.»
Author: Rob Sabin
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