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Letter "N" » Nikki Rocco Quotes
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«The scores were above average, particularly from the under-25 group, which is the target audience. Fifty-seven percent was under 25 (while with) 'American Pie 2' 67 percent of the audience was under 25. Seventy-seven percent was under 25 for the original.»
Author: Nikki Rocco
«The public has grown to love these characters and the fact that this culminates in a wedding might have something to do with (its audience) getting a little bit older. For the core audience, it was 92 percent in the top two boxes (excellent and very good).»
Author: Nikki Rocco
«That's an unbelievable hold. I (looked back) and there has not been any film since Feb. 7 when 'Chicago' went wide that held as well. In 10 days it's done nearly $50 million. It's obvious the picture has the ability to go past $100 million.»
Author: Nikki Rocco
«To have a summer where you have five films break $100 million is certainly an achievement. It speaks well for the entire group (at Universal).»
Author: Nikki Rocco
«It's always nice to have the number one film in the marketplace. The exit polls are terrific and we're very hopeful that this picture will continue to perform well.»
Author: Nikki Rocco
«We had great sneaks. The capacity was 78 percent, which we're very happy about. They loved it. We had 99 percent in the top two boxes and the excellent (score) was 78 percent. It was definitely females over 30 -- exactly what we expected. And we know the picture has potential to crossover (to a broader audience).»
Author: Nikki Rocco
«This is the first leg of what we think is an incredible release plan for a picture that technically needs to sell itself because it's a word of mouth film.»
Author: Nikki Rocco
«I'm very concerned about the marketplace. There are so many movies out, so much to choose from, yet the marketplace continues to fall, and not just by little amounts.»
Author: Nikki Rocco
«Well, that's one way to get the young males out of the house. Now if we can just get them some dates. Maybe people aren't dating anymore.»
Author: Nikki Rocco
«I'm very concerned about the marketplace,»
Author: Nikki Rocco
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