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Letter "M" » Mike Mallett Quotes
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«The results of this survey have important implications because they reflect the everyday consumer's perception of each establishment rated. It shows how important it is for companies to be consistent in their marketing and customer service across the board. The compilation of these things is what forms the brand perception in the consumers' mind.»
Author: Mike Mallett
«This perception could come from advertising, word-of-mouth, direct experience with the business, the company's Web site or any combination of those. It truly reinforces how important it is for companies to be consistent in their marketing, customer service, operations, and reputation across the board. The compilation of these things is what forms the ultimate brand perception in the consumer's mind.»
Author: Mike Mallett
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