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Letter "M" » Marketing Scott Rubin Quotes
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«Obviously, that's a very mass market property. It doesn't matter how old you are, or if you're male or female, chances are you like and know Snoopy, and can associate yourself with him. And we will continue to license brands like that and tie them to mobile games. We're not just slapping a brand on a game that doesn't make sense at all, like Snoopy Golf or something. We're going to be true to the brand and let people feel like they're part of that world. The important part is that people feel that they're part of the world of Peanuts, and that we're not just slapping the brand on a game that doesn't make any sense.»
Author: Marketing Scott Rubin
«People can play against anyone else in the country head to head. And on the Sprint version, we added a feature where there's a rudimentary sort of message swapping. There's different lists of messages that you can send back and forth to each other.»
Author: Marketing Scott Rubin
«We know it's a niche market today, mainly because the volumes are not there and the phones are so expensive. But even when there's more volumes, yes we think 3D will be okay. The 90% or whatever of people who don't know they're capable of downloading a cell phone game won't necessarily be making Time Crisis their first game.»
Author: Marketing Scott Rubin
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