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Letter "M" » Mark McElroy Quotes
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«Unlike ecological capital which humans do not create, social capital is created by people and can be grown virtually at will; we can always adjust its supply in order to meet our needs. Thus, the gaps that must be closed in the case of social capital are not gaps between what we are stuck with and what we use; they are gaps between what we need and what we have decided to produce or make available.»
Author: Mark McElroy
«The Social Footprint is the first non-financial reporting method capable of mathematically calculating the true bottom-line impact of an organization on society. While other methods, like the Global Reporting Initiative , do an adequate job of expressing top-line impacts, only the Social Footprint makes it possible to compare top-line impacts with actual human conditions in society, and thereby compute the social bottom-line of an organization.»
Author: Mark McElroy
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