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Letter "M" » Mark Fields Quotes
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«You can have the best plan in the world, and if the culture isn't going to let it happen, it's going to die on the vine.»
Author: Mark Fields
«Cisco, Darryl and Al have years of talent and experience and a winning attitude. They will help bring to reality our accelerated commitment to having customers drive everything that we do.»
Author: Mark Fields
«There's no question that some of our new products reflect what was efficient for us to build rather than what the customer may want.»
Author: Mark Fields
«Each brand has to stand for something. We have had difficulty articulating what they stand for, so how's the consumer supposed to know?»
Author: Mark Fields
«We can't continue on the same path of incentives our competitors have introduced.»
Author: Mark Fields
«We have to get a stronger message behind that.»
Author: Mark Fields
«I think to one degree or another we have been arrogant in the past.»
Author: Mark Fields
«Our approach is not thinking how much do we shave dealer margins. Our approach is that as we come up with our products going forward that they have a strong point of view in the marketplace, that they represent good value and good quality to customers so that dealers can earn a good (margin) on them.»
Author: Mark Fields
«We started introducing clear pricing two years ago. The success of Mustang and Fusion proves that it works. We will bring sticker prices more in line with actual transaction prices and cap 'cash on the hood' rebates as we introduce new cars and trucks into the marketplace. It will protect our margins and consumers, too, through higher resale values.»
Author: Mark Fields
«The hard but simple reality is that Ford has the costs, capacity and staffing of a company that is much larger than our sales and market share can support -- even under the best of conditions.»
Author: Mark Fields
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