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Letter "L" » Leo Burnett Quotes
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«Plan the sale when you plan the ad.»
«I am one who believes that one of the greatest dangers of advertising is not that of misleading people, but that of boring them to death.»
Author: Leo Burnett
(Executive)
| Keywords:
advertising, boring, dangers, mislead, misleading, misleads
«Creative ideas flourish best in a shop which preserves some spirit of fun. Nobody is in business for fun, but that does not mean there cannot be fun in business.»
«Advertising is the ability to sense, interpret... to put the very heart throbs of a business into type, paper and ink.»
Author: Leo Burnett
(Executive)
| About:
Advertising
| Keywords:
ink, interpret, throbbing, throbs, type, typing paper
«I have learned that you can't have good advertising without a good client, that you can't keep a good client without good advertising, and no client will ever buy better advertising than he understands or has an appetite for.»
Author: Leo Burnett
(Executive)
| About:
Advertising
| Keywords:
appetite, client, The Client, understands
«The secret of all effective originality in advertising is not the creation of new and tricky words and pictures, but one of putting familiar words and pictures into new relationships.»
Author: Leo Burnett
(Executive)
| About:
Advertising,
Originality
| Keywords:
familiar, originality, pictures, The Creation, tricky
«The greatest thing to be achieved in advertising, in my opinion, is believability, and nothing is more believable than the product itself.»
Author: Leo Burnett
(Executive)
| About:
Advertising
| Keywords:
achieved, advertised, advertises, advertising, believability, believable, opinion, product
«A good basic selling idea, involvement and relevancy, of course, are as important as ever, but in the advertising din of today, unless you make yourself noticed and believed, you ain't got nothin'.»
«Rarely have I seen any really great advertising created without a certain amount of confusion, throw-aways, bent noses, irritation and downright cursedness.»
Author: Leo Burnett
(Executive)
| About:
Advertising
| Keywords:
bent, confusion, downright, irritation, irritations, noses, rarely
«I have learned to respect ideas, wherever they come from. Often they come from clients. Account executives often have big creative ideas, regardless of what some writers think.»
Author: Leo Burnett
(Executive)
| About:
Ideas,
Learning,
Respect,
Writers
| Keywords:
account executive, clients, executives, regardless
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