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Letter "K" » Kevin Kasha Quotes
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«There's a built-in fan base, and what we're trying to do is take a recognizable title and go after the core audience. Right now, there's a lot of competition in the marketplace for shelf space, and going after sequels and other franchise or branded programming is really the only way you can generate enough noise and use your marketing dollars to get the shelf space you need.»
Author: Kevin Kasha
«Danielle Steel is one of the world's great literary brands, and New Line Home Entertainment is proud to be in business with such a cultural icon.»
Author: Kevin Kasha
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