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Letter "J" » Joseph Jaffe Quotes
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«It should be a stern wake-up call to agencies. If you're not going to take risks and be creative, consumers are going to do it for you.»
Author: Joseph Jaffe
«In the past, advertising has for the most part been about three things -- to inform, to persuade, and to remind,»
Author: Joseph Jaffe
«There's a demonstration of the essence of the brand, of creativity. In this case, it's not just talking about it, it's actually producing the bottles. The added touch of 'lights-on' and 'lights-off' views is really smart as well. The idea of seeing them in context at a bar or party makes them that much more desirable.»
Author: Joseph Jaffe
«You can be sure that a good percentage of people who saw the movie came across this game online,»
Author: Joseph Jaffe
«[Web advertisements will not eclipse print and broadcast ads anytime soon. But at a time when blanket ad purchases seem ready to decline in tandem with box office receipts, studios may look more and more to the Internet to find audiences.] It's the opposite of buying a spread in a newspaper or a slew of 30-second slots on TV, ... Studios need to stop trying to reach the most people and focus on reaching the best people.»
Author: Joseph Jaffe
«It's the opposite of buying a spread in a newspaper or a slew of 30-second slots on TV, ... Studios need to stop trying to reach the most people and focus on reaching the best people.»
Author: Joseph Jaffe
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