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Letter "F" » Frank Luntz Quotes
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«It is acceptable to bring someone to tears if it explains to them in an emotional way why a product, a service, or a candidate is the right person, is the right thing to do.»
Author: Frank Luntz
«There are words that work, that are meant to explain and educate on policies that work, on products that work, on services that work. I'm not going to ever try to sell a lemon. I don't do that.»
Author: Frank Luntz
«The actual techniques are the same, but how they are applied is different. And that really is the separation; that's the differentiation between politics and the corporate world.»
Author: Frank Luntz
«I don't understand why people whose entire lives or their corporate success depends on communication, and yet they are led on occasion by CEOs who cannot talk their way out of a paper bag and don't care to.»
Author: Frank Luntz
«That's the job of language; that's the job of English. This is taking very traditional, simple, clear-cut words of the English language and figuring out which words, which phrases to apply at which opportunities, which times.»
Author: Frank Luntz
«I am amazed at how eager the CEOs of the biggest companies are today to communicate as effectively as possible, to employ the skills and the language.»
Author: Frank Luntz
«Ideology and communication more often than not run into each other rather than complement each other. Principle and communication work together. Ideology and communication often work apart.»
Author: Frank Luntz
«What matters most in politics is personality. It's not issues; it's not image. It's who you are and what you represent.»
Author: Frank Luntz
«We as Americans and as humans have very selective hearing and very selective memory. We only hear what we want to hear and disregard the rest.»
Author: Frank Luntz
«I've done reasonably well over the last 10 years because I took the strategy of language and politics and applied it to the corporate world, which has never been done before.»
Author: Frank Luntz
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