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Letter "D" » David Ogilvy Quotes
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«In the modern world of business, it is useless to be a creative original thinker unless you can also sell what you create. Management cannot be expected to recognize a good idea unless it is presented to them by a good salesman.»
Author: David Ogilvy
| About:
Business,
Management
| Keywords:
expected, good idea, management, modern world, original, presented, salesman, salesmen, sell, thinker, This Modern World
«The most important word in the vocabulary of advertising is test. If you pretest your product with consumers, and pretest your advertising, you will do well in the marketplace.»
Author: David Ogilvy
| About:
Advertising,
Words
| Keywords:
consumers, do well, marketplace, marketplaces, The Marketplace
«I don't know the rules of grammar. If you're trying to persuade people to do something, or buy something, it seems to me you should use their language.»
«I do not regard advertising as entertainment or an art form, but as a medium of information.»
«What you say in advertising is more important than how you say it.»
Author: David Ogilvy
| About:
Advertising
«Our business is infested with idiots who try to impress by using pretentious jargon.»
Author: David Ogilvy
| Keywords:
idiots, impress, infest, infested, infesting, jargon, jargon of, pretentious
«It is flagrantly dishonest for an advertising agent to urge consumers to buy a product which he would not allow his own wife to buy.»
Author: David Ogilvy
| Keywords:
advertising, agent, allow, consumers, dishonest, flagrantly, product, The Agent, urge
«It has taken more than a hundred scientists two years to find out how to make the product in question; I have been given thirty days to create its personality and plan its launching. If I do my job well, I shall contribute as much as the hundred scientists to the success of this product.»
Author: David Ogilvy
| Keywords:
contribute, Hundred Days, in question, launching, scientists, thirty, Thirty two, two-year
«Remove advertising, disable a person or firm from proclaiming its wares and their merits, and the whole of society and of the economy is transformed. The enemies of advertising are the enemies of freedom.»
Author: David Ogilvy
| About:
Advertising
| Keywords:
disable, disabled, economy, merits, proclaiming, remove, the disabled, transformed, wares
«A good advertisement is one which sells the product without drawing attention to itself.»
Author: David Ogilvy
| About:
Advertising
| Keywords:
advertisement, attention, drawing, product, sells
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