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Letter "B" » Britt Beemer Quotes
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«The toy category continues to struggle. Our survey shows that this year 33.5 percent of weekend shoppers said they bought toys compared with 37.5 percent last year. The big surprise was electronics, which came in flat with last year at 19.7 percent. One reason for this could be that people simply couldn't find what they were looking for.»
Author: Britt Beemer
«Oldsmobile demand and sales did not collapse overnight. GM sat back and watched it happen. Your father's car ultimately became a hearse. You've got to have product categories that are growing categories. The four-door sedan is not the growing category.»
Author: Britt Beemer
«Starting in the late 1980s, employees and prospective employees in the retail sector stopped looking at retail as a career opportunity. They look at it as a temporary stopover until something better comes along. When this happens, everybody loses -- employees, customers, stores, etc.»
Author: Britt Beemer
«Today, only about one-third of holiday purchases are returned as compared to just four years ago. Returns are very expensive for retailers because they have to retag the item and mark down the price. If I bought something for $29 and return it, store may have to cut the price to as low as $14 before restocking it.»
Author: Britt Beemer
«I think the big story of Christmas will be this shift in consumer attitudes where people felt that stores gouged them with their pricing strategy. The 30 to 40 percent discounts this year instead of the 50 to 70 percent off last year will help profits but will hurt customer loyalty in the long term.»
Author: Britt Beemer
«Consumers believe that the bigger, better deals happen closer to Christmas, and they're willing to wait. Last year, lots of consumers were disappointed because they didn't see the early discounts. Shoppers are playing a game of cat and mouse, and they're waiting to see if the retailers will outlast them.»
Author: Britt Beemer
«Electronics is particularly hot cause there is nothing else that has created much excitement for consumers. Our research indicates that 44 percent of shoppers have completed their holiday shopping and about 20 percent still have to start it. This weekend we think more dollars will be spent overall. Apparel sales could benefit form colder weather but watch out for electronics to come out on top again.»
Author: Britt Beemer
«Retailers are fighting lower profits than in years past. The industry's is definitely more competitive today and companies have to do what they can to not take unnecessary markdowns.»
Author: Britt Beemer
«It costs some retailers as much as 20 percent per item to retag it, get it back on the shelf or rack and try to sell it again.»
Author: Britt Beemer
«It costs some retailers as much as 20 percent per item to retag it, get it back on the shelf or rack, and try to sell it again.»
Author: Britt Beemer
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