Leigh Yates MKT. 410 Dr. Saltzman Dec. 02, 1999 Super-premium Ice Cream The average American eats approximately six gallons of ice cream each year. A survey by Los Angeles Times Marketing Research revealed that 67.9 percent of consumers purchased ice cream in the store at least once a month. 29.7 percent of this group purchases ice cream in the store at least once a week. This survey was taken in 1985, however I was not able to find more recent data …
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