The popular culture of America is a very interesting part of being an American. Especially, interesting is the world of advertising on television, radio, billboards, or even magazines. Diane Barthel presents her views on the images presented in advertising in magazines in her article "A Gentleman and a Consumer". In this article, Barthel describes how men are advertising targets just often as women, and how advertising to men is changing in our society today. She …
showed first 75 words of 546 total

showed last 75 words of 546 total
…strategies in the ads that target men as they do in the ones that target women. They promote their products to men by urging them to adopt more traditional, take charge male roles. The advertising companies are also using more women, or "sex and seduction", to sell their products. They are telling the men what a "real man" is supposed to look like, and convincing them that their product will make them fit this image.