Company History A pharmacist named Dr. John Stith Pemberton invented the refreshing taste of Coca-Cola in 1886. Concocted by a mixture of caramel-colored syrup in a three-legged brass kettle while in his backyard. He then decided to try to “market” the drink at Jacobs’ Pharmacy in his hometown of Atlanta, Georgia. For five-cents, customers were able to enjoy a glass from the soda fountain. An average of nine drinks were sold a day. In 1891 Dr. John …
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showed last 75 words of 1049 total
…products that were bought in cases. Coupons will also be disturbed nationally in newspapers, weekly for the month. Direct marketing will also be used by e-mail our current registered customers from our website. They too will also receive a free sample bottle of Ko Cha Ka Den. Using the combinations of direct marketing and the advertising strategy Coca-Cola expects fortunate outcomings for the new product. An expected 20 million samples are estimated for circulation. ------------------------------------------------------------------------ **Bibliography**