To start off, when your company is just becoming established in the British market, consumers will have no knowledge of your product, we must encourage or persuade the consumer to buy your product. To make customers aware of the product we must advertise.improve upon it. Market Segmentation is also another factor to take notice of. Market segmentation helps to differentiate products for different age groups. For most product, there are segments of the market …
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showed last 75 words of 1436 total
…this to be unacceptable and may want the bear banned from sale or put out a campaign against the product. This should easily be solved with a well briefed PR team that have a capacity to lie. All doubts should be dispelled and children illustrated playing happily with the bear and there should be no other legal or PR problems, but it helps to have a well briefed PR team. ------------------------------------------------------------------------ **Bibliography** www.ftht.com