The Evolution of the Mitsubishi Eclipse The Mitsubishi Eclipse has retained its public appeal because of significant marketing-influenced changes it has undergone in its eleven-year history. There are currently three (some say there are four) generations of this car, and by looking at the first and then the third generations, one would never make the connection. The car has maintained many of its fundamental concepts and taken on several new ones. Every time that a …
showed first 75 words of 1047 total

showed last 75 words of 1047 total
…a new Eclipse. The progress of this car reveals that cars do not change just to look good; they are subject to the rule of marketing. The rule is simple. Manufactures build cars according to majority public interest. For example, if more cars will sell because of the addition of a V6 engine option, then the option will be made available. There are exceptions to the rule, but they only come about once a decade.