Table Of Contents 1. Background 2. Buyer Behavior 3. Analysis-qualitative, quantitative/SWOT 4. Evaluation of alternatives/Recommendations 5. Implementation Background Eng Huang bought SleepyTime Motel two years ago. The current operation is losing money and Eng has to face several choices. He can either join the hotel chain of Holiday or Days Inn or he can make changes in his own operation to try and turn a profit. The Motel is within ten miles of a growing resort and near …
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showed last 75 words of 1163 total
…should not focus on your competitors it is sometimes necessary to look at what customer needs they are not meeting in order to improve your market and make a name for your company. Another threat is that he is finding that a lot of the characteristics of the people visiting the area are not the people that his motel would attract. In conclusion, Eng might want to evaluate and change SleepyTimes marketing mix. Through study