Consumer Behavior Observation I chose to observe a car salesmen for my observation paper who happens to be a friend of mine. The observation took place on a saturday totaling roughly about two hours of observation time involving two different customers looking to purchase a vehicle. The dealership sells both new and used vehicles. During this time I noticed several different sales techniques that were used that I will try to analyze throughout this essay. …
showed first 75 words of 974 total

showed last 75 words of 974 total
…on the new car are sometimes severely limited by the amount of money banks will lend towards a new car transaction. This is definetly the technique that he was trying to use on this customer. Seeing that he was a younger person and his credit was not a-1 he probably felt that it would be difficult to get him approved resulting in a waste of his time untill he saw the trade in. ------------------------------------------------------------------------ **Bibliography**