1.0 Executive Summary Fresh from a takeover by French carmaker Renault, Nissan is hitting worldwide automotive markets with bold management, ambitious sales targeting and 28 all new models set to hi the scene in the coming years. Competition in the Australian car retailing industry is at an all time high with major multinational carmakers eg the Volkswagen group putting big money into developing customer bases in Australia. In order to survive and prosper as Nissan headquarters expects, …
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