In an article from Harvard Business Review entitled How BMW Turns Art into Profit, Chris Bangle describes his goal to give the designers of this company direction and insight. This skillful man has developed a procedure to keep two completely different departments of the company happy and successful. Before Chris Bangle, the designers of the company were left without a department head. They needed a manager, but most of all someone to support their ideas …
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showed last 75 words of 496 total
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