Word of Mouth review
View Paper
ESSAY DETAILS
Words: 1443
Pages: 5
(approximately 235 words/page)
Pages: 5
(approximately 235 words/page)
Essay Database > Literature > English
showed first 75 words of 1443 total
showed last 75 words of 1443 total
of a social process. Disseminating information through word-of-mouth communication is one of the most effective mediums for relaying important product and company information. For many years it has been largely ignored by companies and retailers. Recently, many companies have found its effectiveness through studies similar to the five listed above. Word-of-mouth has been affecting people and organizations for many years. As its effectiveness becomes more clearly understood, it will be managed to affect much more.
of a social process. Disseminating information through word-of-mouth communication is one of the most effective mediums for relaying important product and company information. For many years it has been largely ignored by companies and retailers. Recently, many companies have found its effectiveness through studies similar to the five listed above. Word-of-mouth has been affecting people and organizations for many years. As its effectiveness becomes more clearly understood, it will be managed to affect much more.