"It is often said that our company's most valuable asset is the Disney name. Well you will get no argument from me. I kind of like the name myself, but in recent times there has been a tendency to refer to it as the Disney brand. To me this degrades Disney into a thing to be bureaucratically managed rather than a name to be creatively championed. Branding is something you do to cows."----Roy Disney …
showed first 75 words of 1286 total

showed last 75 words of 1286 total
…Disney channel turns up as the number one, essentially creator of a brand image. And when the Disney channel is doing as well as it does, or is doing, it has a very positive impact on the Disney brand which has been the halo effect on all of our Disney branded businesses which is great." ------------Robert Iger, speaking at Bear Stearns 17th Annual Media, Entertainment & Information Conference, March 9, 2004. <Tab/>