Why cutting costs

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Why cutting costs?? Companies are desperately seeking ways to cut costs, which mostly means cutting jobs. But this is no panacea RUNNING a company in boom times is relatively easy. A downturn is less forgiving: mistakes show up at once. Now, many executives are living through a deterioration in the business climate more abrupt than they have ever experienced, and having to take decisions they have never faced before. Today's judgments will determine whether their …

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