Who Said You Can't Have it Both Ways?: The Double Standards of Promisquity analyze an advertisement using feminist theories about sex, race, and class.
View Paper
ESSAY DETAILS
Words: 933
Pages: 3
(approximately 235 words/page)
Pages: 3
(approximately 235 words/page)
Essay Database > Society & Culture
Playboy is the leading men's magazine in the world, with an 18-35 male demographic and more than 3 million copies in circulation in the United States alone, and 4.5 million worldwide. Not only do the nude photographs of women, and suggestive and provocative cartoons provide a vivid illustration of issues in the understanding of intersectionality, the magazine's influential advertisements do as well. One particular ad for LifeStyles brand condoms, for instance, vividly demonstrates two vectors of analysis
showed first 75 words of 933 total
Sign up for EssayTask and enjoy a huge collection of student essays, term papers and research papers. Improve your grade with our unique database!
showed first 75 words of 933 total
showed last 75 words of 933 total
well as to sell its product. Since the target viewers of this advertisement are males between the ages of 18-35, and the male (who happens to appear to be between the ages of 18-35) is the dominant character of the three in the illustration, the reader is able to relate to him and will, therefore, feel empowered and want to buy the product assuming that in doing so, this illustrated fantasy will become his reality.
well as to sell its product. Since the target viewers of this advertisement are males between the ages of 18-35, and the male (who happens to appear to be between the ages of 18-35) is the dominant character of the three in the illustration, the reader is able to relate to him and will, therefore, feel empowered and want to buy the product assuming that in doing so, this illustrated fantasy will become his reality.