Slide one What is advertising Slide 2 Advertising:- The activity of attracting public attention to a product or business, as by paid announcements in the print, broadcast, or electronic media.www.dictionary.com Slide 3 Propaganda- The systematic propagation of a doctrine or cause or of information reflecting the views and interests of those advocating such a doctrine or cause.www.dictionary.com Propagation:-The process of spreading to a larger area or greater number Doctrine :…
showed first 75 words of 753 total

showed last 75 words of 753 total
…numbers of people is Declining - A top-rated show is now getting half the audience a top-rated show got 25 years ago - commercials trending towards promoting the sales promotion. E.g. McDonald's - Ads becoming Generic E.g. Chief creative officer of BBDO - More to do with writing lines and slogans and funny pictures and everything than it has to do with identifying an audience and communicating with that audience. - Advertising in Schools