What was the overall marketing strategy for Dunkin Donut's "Longest Love Message to Moms" campaign? Which specific tactics (4 p's) were uses and how? What would you have done differently?
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Words: 818
Pages: 3
(approximately 235 words/page)
Pages: 3
(approximately 235 words/page)
Essay Database > Business & Economy > Marketing and Advertising
In America, donuts might not essentially be connected with family principles, and they surely aren't related to Mother's Day. In Thailand, though, Dunkin' Donut's established a way to connect their merchandise with just these things. The effect, the "Longest Love Message to Moms" endorsement designed at two calculated objectives: to increase market share and to boost brand name devotion amongst targeted patrons. During the summer of 1999, Dunkin' Donut's did just this.
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showed first 75 words of 818 total
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showed first 75 words of 818 total
showed last 75 words of 818 total
…of the marketing strategy working towards the overall corporate interest. Without a strategy - without a degree of research and organization - a company's efforts are simply much less effective. Reference: Andruss, Paula; Marketing News; Chicago; Sep. 11 2000; "Thais sweet on mom, 'love' campaign." www.dunkindonuts.com Information regarding business ventures in foreign countries. www.dushkin.com "Dunkin' Donut's promotes itself as a company that cares for its society." www.sampath.com "Dunkin' Donut's in Thailand."
…of the marketing strategy working towards the overall corporate interest. Without a strategy - without a degree of research and organization - a company's efforts are simply much less effective. Reference: Andruss, Paula; Marketing News; Chicago; Sep. 11 2000; "Thais sweet on mom, 'love' campaign." www.dunkindonuts.com Information regarding business ventures in foreign countries. www.dushkin.com "Dunkin' Donut's promotes itself as a company that cares for its society." www.sampath.com "Dunkin' Donut's in Thailand."
