Marketing is many things to many people. It is the delivery of a standard of living, an important support of people's life styles. It is the buying, promoting, pricing and selling of products and services. It is moving goods from points of production to points of consumption. It is storing goods. It is an anticipating customer needs and marshalling the resources of organizations to fill those needs. (Rom J. Markin, (1979), Marketing, John Wiley & …
showed first 75 words of 1717 total

showed last 75 words of 1717 total
…To be a successful company, it has to be strongly market-focused. Word Count: 1635 List of References Rom J. Markin, (1979), Marketing, John Wiley & Sons, United States of America Kotler, P., Adam, S., Brown, L., & Armstrong, G (2003), Principles of Marketing, 2nd edition, Prentice Hall, Australia David J. Rachman, (1985), Marketing Today, Z & Z Design, United States of America Rayburn D. Tousley, (1962), Principles of Marketing, 3rd edition, Macmillan Company, United States of America.