I.<Tab/>INTRODUCTION What is a a brand ? Why we need branding ? A brand is identified as a name, term, design, symbol or any feature that identify a seller's goods or services from those of the other sellers . Branding is the goods and/or services plus added values that provide functional, economic and psychological benefits for the end-users in term of Quality, Price and Image. Definitions of a "brand" ranged from "…
showed first 75 words of 2186 total

showed last 75 words of 2186 total
…us return to the original question : Is the age of branding over ? and do brands have a future ? The answer lies in the extent to which brand management meets the challenges of the new basics of brand building- the practices that aim to outperform competing offerings by giving the consumer a better deal, a superior value at a competitive price. Failing that, the future will belong to the more efficiebt price discounters and no-frill marketers.