What is "Learning"? Discuss "classical conditioning" and "instrumental conditioning", and explain, with examples, their applications to marketing practice. Learning is a relatively permanently change in behavior caused by experience. It is an ongoing process, our knowledge about the world is being revised constantly as we are exposed to new stimuli and receive feedback that allows us to modify our behavior. Behaviorial learning theories assume that learning takes place as the result of responses to external …
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showed last 75 words of 422 total
…amp;lt;Tab/>The drooling of these canine consumers over a sound, now linked to feeding time, was a conditioned response (CR). Classical conditioning can have similar effects for more complex reactions (such as in automatically using credit card for purchase) Conditioning effects are more likely to occur after the conditioned stimuli (CS) and unconditioned stimuli (UCS) have been paired a number of times (repetition). Ad campaigns are often repeated. Repeition prevent decay.