What do we mean by the 'policy process' in the media? How do we ensure effective policy making through the media?

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The policy process is a staged system of assessing societal values, through use of "multiple methods of inquiry and argument to produce and transform policy-relevant information that may be utilized in political settings to resolve problems," (Dunn, 1981:11). Policy-making is deeply influenced by the media, which tends to shape societal views. The process of policy-making establishes objectives through conflict resolution; making solutions to policy problems affecting a community. However, policy responses are often poor because of …

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…Times, Hale & Iremonger, Sydney. Keeley, J. and Ian Scoones (1999) Understanding Environmental Policy Processes: A Review. IDS working Paper 89. IDS: Brighton Mayers, J. Bass, S. (1999) Policy that works for forests and people. IIED: London. Monger, M. (2000) Analysing Policy Choices, Conflicts and Practices, (New York, NY: WW Norton, p. 6 Prasser, S. Starr, G. (1997) Policy and Change: The Howard Mandate, Hale & Iremonger, Sydney. Shankland, A. (2000) Analysing Policy for Sustainable Livelihoods. Research Report 49. IDS: Brighton.