Analysis of Western India Limited Overview Western India Limited (WIL) is a 100 percent Indian company, which has been in existence for about thirty years. For the first twenty years, it was a subsidiary of a well-known British company. In its period of existence, WIL has grown tremendously with about 25 thousand customers worldwide and also executed over 400 major contracts. WIL's product and service mix include water filters; all engineered items, chemicals, as well as equipment required …
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…objectives. - WIL should understand customer requirements before carrying out the project - WIL should setup a customer care department that receives customers' calls, suggestions and complaints. Employees in this department should be fully trained and prepared for the job because this unit literally acts as the backbone of their customer base. - WIL should place strong emphasis on employee relations as well as effective flow of communication through the different departments in the company.