In 2003, the Wall Street Journal reports that a survey conducted by Banc of America Securities found that Wal-Mart's prices of 15 popular toys were 12 percent lower than those of Toys "R" Us, the largest stand-alone toy retailer, and 8 percent lower than prices at discount retailer Target, the nation's No. 2 general retailer after Wal-Mart. The Journal says that Toys "R" Us executives have acknowledged that the Wal-Mart price cutting has caught them somewhat by surprise and was …
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…money.cnn.com/2004/10/11/news/fortune500/toymakers_walmart/ Wal-Mart doesn't plan to toy much with prices http://www.usatoday.com/money/industries/retail/2004-10-11-toy-2004_x.htm Powerful Wal-Mart toys with rivals http://washingtontimes.com/business/20040114-112133-3250r.htm They're Not Playing Around http://www.fastcompany.com/magazine/89/pr.html Predatory pricing http://en.wikipedia.org/wiki/Predatory_pricing Wal-Mart and price discrimination http://www.findarticles.com/p/articles/mi_qa4026/is_200307/ai_n9292644