Virgin Atlantic Airways: 10 Years Later (and beyond) (Case prepared by Pantea Denoyelle, Research Associate, under the supervision of Jean-Claude Larreche, Alfred H. Heineken Professor of Marketing at INSEAD.) "June 1994, Virgin Atlantic Airways celebrated its 10th anniversary of its inaugural flight to New York. Richard Branson, the airline's chairman and founder, reminisced about its tremendous growth. In 10 short years, he had established Virgin Atlantic as Britain's second largest long-haul airline, with a reputation for quality and …
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…and the events of September 11th had a dramatic effect on the number of people flying for business and pleasure. However, with deregulation of most of the worlds airline industry and the creation of the European Union have helped mid-sized airlines such as Virgin Atlantic to expand into new markets with fewer restrictions. Virgin Atlantic has expanded its flights large cities in Africa, Asia and the Caribbean to meet the needs of the European travelers.