Vermont Teddy Bears Case Study: EFAS/IFAS

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Vermont Teddy Bears: EAFS/IFAS Introduction Vermont Teddy Bears (VTB from here on) was created by John Sortino in 1981. John had noticed that most of his child's stuffed animals were made in other countries. John had decided to created bears that were of high quality and made in the USA. He sold his wares from a push cart on the streets in Vermont. His business grew with the addition of homesewers. John, by questioning his …

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…C. (2005). The Vermont Teddy Bear Co., Inc.. Retrieved Apr. 01, 2005, from http://www.hoovers.com/the-vermont-teddy-bear-co.,-inc./--ID__41987--/free-co-factsheet.xhtml. Vermont Teddy Bear, (n.d.). Retrieved Mar. 30, 2005, from Vermont Teddy Bear Web site: http://www.vermonteddybear.com/. Wheelen, T., & Hunger, J. (2004). Strategic Management and Business Policy. 9th ed. Upper Saddle River, NJ: Prentice Hall. Zoomerang, (2005). Vermont Teddy Bear Zooms Into New Product Designs. Retrieved Apr. 01, 2005, from http://info.zoomerang.com/casestudy/study-vermontTB.htm.