USERS OF INTERNET Nielsen Media Research, which began studying Internet usage in 1994, reported that in 1995 40% of Americans over the age of 12 had access to computers. (Nielsen Media Research, July 1996) 10% of Americans over 16, were online at that time. In their most recent survey, taken in December 1996 and January 1997, Nielsen reported that 23% of Americans over 16 are now Internet users, an amazing rate of growth. At least 50.6 million Americans are now online, according to Nielsen. (Associated Press, March 13, 1997) "…
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…other day, and 50% use it at least weekly. About 15% of Internet users have purchased goods online. "Items most frequently purchased include entertainment items such as books, CDs, tapes and videocassettes (32%), [computer] hardware/ software (21%), and airline tickets (14%)." Travel purchases in general, including airline tickets, hotel reservations and car rentals, account for 31% of all Internet spending, according to Nielsen. (Ibid) Works Cited 1. Adhost Client Services at http://adhost.com/service. html, 1997. 2. Anderson, Christopher, "The Accidental Superhighway," The