The Social Comparison theory was originally developed by Leon Festinger in 1954 to explain how and why people evaluate themselves in comparison with others. Festinger hypothesized that people have a need to objectively compare themselves, but if objective standards are not available, people will engage in social comparison. Social comparisons are separated into two groups; people that compare themselves to others that perform better and people that compare themselves to others that perform worse. In an …
showed first 75 words of 948 total

showed last 75 words of 948 total
…pressure from the media to shape themselves to a specific body style to gain acceptance by better understanding themselves, and channeling all their energy to develop the profound character that lies within them. I use women in this example because I feel I might more effectively gather critical information to benefit this purpose, but in reality I believe all humans have the tendency to unrealistically evaluate themselves and therefore believe my findings will benefit all.