Turner Broadcasting Systems (TBS) conducted a survey recently to determine whether its one spot 30-second advertising during video-on-demand (VOD) broadcasting is beneficial to advertisers. TBS's hypothesis is that the 30-second spots are beneficial to advertisers as it brings about product interest and recognition. The article "Viewers Watch VOD Ads" describes how TBS validated this hypothesis. Typically, advertising is available to advertisers and consumers ad nausea during a particular television program or in print. TBS started …
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…that I know or one that is recommended to me by friends or people I believe have experience with it. And, I don't think that this is behavior that is unique to me. If TBS's research is valid, it may set a similar trend in marketing throughout the advertising media. References: Whitney, Daisy (Nov. 7, 2005) Viewers watch VOD ads. Television Week, Vol. 24(45). Retrieved from University of Phoenix Library EBSCOHost, on December 17, 2005. Website: http://web33.epnet.com