Cynthia Calagan Consumer Behavior Travelodge Case 4-5-01 Situation Analysis: Travelodge is a hotel that offers lodging and accommodations at economical prices. Travelodge is targeting the travel market with a focus on business travelers. They currently have a travel program for their frequent guests where they can receive a free night of accommodations after 10 qualified stays. Due to a shift in the travel market they are currently designing a new rewards program that will hopefully …
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showed last 75 words of 1307 total
…to see how effective the changes we have made in the program are. By turning in the response card, the guest will receive a $5 coupon, which can be applied toward their next stay. We will also have employee training seminars once a month, so the employees will learn about any changes or alterations in the program. This will also allow management to evaluate how proficient the employees are in working with the program. ------------------------------------------------------------------------ **Bibliography**