Introduction Regardless of the type of business one operates, the necessity of a solid marketing strategy is essential to the growth and sustainability of the company. For the purposes of this course, the team selected three e-businesses providing travel packages, which consist of travelociy.com, orbitz.com, and vegas.com. This paper will discuss the importance of developing an effective e-marketing strategy, as well as compare the customer service provided by each of each of …
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showed last 75 words of 1224 total
…orbitz_faq.cfg/php/enduser/home.php?p_sid=Slm_5i-h. Travelocity.com (2006). Customer Care. Retrieved January 22, 2006, from http://svc.travelocity.com/custsvc/0,,TRAVELOCITY,00.html. Vegas.com (2006). Customer Support. Retrieved January 22, 2006 from http://www.vegas.com/support/?vc1=1&vc2=tool_gph_support_2. United States Small Business Administration (2006) eMarketing. Retrieved January 22, 2006 from http://www.sba.gov/starting_business/marketing/emarketing.html. Appendix A http://www.samspublishing.com/articles/article.asp?p=20963&seqNum=4