Experience Aloha! The Hawaii Visitors and Convention Bureau (HVCB) campaign was an extraordinary task. The premise was to inform the public about Hawaii, and to garner interest. The initial intent was to sell seats on Continental Airlines. What a wonderful thing it turned into. It provided a marketing vehicle that was unprecedented in the travel industry. It surpassed its own expectations, and provided a perfect marketing medium. Lets evaluate the 4 p's to better understand the …
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showed last 75 words of 662 total
…a more appealing destination. As the campaign grows, it will start to address specific traveled issue. If it were a simple brochure campaign, it would not have the flexibility to address different issues at the same time. But because it was a campaign that offers information, examples, and experiences, it can add or subtract a display without changing the focus of the campaign. This flexibility is a valued advantage, and speaks to its future success.