Sources: Light,E. (1997). A marque of class , Marketing Magazine,June,pp28-32; Anderson, D (1998) Lexus goes delux,New Zealand, 4 March, pF1 Questions 1. Discuss how factors influencing problem reconition could impact on a buyer's choice between car brands. How is this reflected in the promotional activities of the brands? 2. How wpould you measure problem recognition if you were a marketing manager? 3. How is Toyota seeking to overcome the stigma of being a Japanese car? 4. I.D …
showed first 75 words of 1935 total

showed last 75 words of 1935 total
…their company in the New Zealand luxury car marketplace. With the positive response to their newly released design model and overall product range developments they should gain a larger proportion of the market, muscling the currently big European brands further down the ranks. This is evident in the lucrative American market where Lexus is the number-one selling luxury auto brand in the nation victorious over the American and European brands at this point in time.