Tivo, what went wrong
View Paper
ESSAY DETAILS
Words: 1708
Pages: 6
(approximately 235 words/page)
Pages: 6
(approximately 235 words/page)
Essay Database > Business & Economy > Marketing and Advertising
TiVo's business model The TiVo business model helps the company reaching their goals of providing consumers an easy-to-use interface between the confusing amount of television channels line-up and what people would actually want to watch on their TV, at any given time of the day.
Competitive advantages: 1.TiVo recognizes the preferences of it user and automatically records them.
2.TiVo was the first company in the market that offered a product in this category.
3.TiVo users
showed first 75 words of 1708 total
Sign up for EssayTask and enjoy a huge collection of student essays, term papers and research papers. Improve your grade with our unique database!
showed first 75 words of 1708 total
showed last 75 words of 1708 total
also suggests a plan to work with the networks, advertisers and cable & satellite companies. It's better to work together than work against them, because they have a lot of authority. Out of the weaknesses from Microsoft follows that consumers don't like to pay a monthly few after they have bought a product. This also counts for TiVo and they can better calculate this into the price instead of sent the consumers a monthly bill.
also suggests a plan to work with the networks, advertisers and cable & satellite companies. It's better to work together than work against them, because they have a lot of authority. Out of the weaknesses from Microsoft follows that consumers don't like to pay a monthly few after they have bought a product. This also counts for TiVo and they can better calculate this into the price instead of sent the consumers a monthly bill.