Executive Summary In marketing mix there are four key points, which is very important like price, promotion, place and product. IMC main drive is stemming from marketing and corporate management, followed by advertising and sales. This paper will discuss about how important Integrated Marketing Communication for Thursday Plantation Laboratories Ltd because IMC is the face of the future. This paper also discusses why this company need IMC campaign. Thursday Plantation Laboratories Ltd is a huge …
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showed last 75 words of 2079 total
…information what we have to do, give SWOT analysis, give category management and support the successful of the Company. IMC is a sort overall, wide-ranging approach rather than being developed to singular aspects of marketing communications and teach how product can be accepted with all people including laggard people, because IMC as a transitory period between old, historical, product-driven, outbound marketing system and the new, informative driven, interactive, consumer focused marketplaces of the 21st century.