Table of Contents TABLE OF CONTENTS2 EXECUTIVE SUMMARY3 INTRODUCTION AND BACKGROUND4 COMPANY DESCRIPTION4 MARKET DESCRIPTION4 MARKET COMPETITION4 PRACTICALITIES5 ANALYSIS6 BCG GROWTH-SHARE MATRIX6 SWOT ANALYSIS7 ANSOFF GROWTH STRATEGY MATRIX8 CONCLUSION & RECOMMENDATIONS9 BIBLIOGRAPHY:10 Executive Summary This report will give a forecast on Weatherpruf Show Waxes Ltd.'s expected sales for the coming year, based on market research and through the use of strategic analysis techniques. The market for wax-based shoe polishes is dramatically shrinking, due in …
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